Understanding Media Economics 1st Edition

Discussion in 'Reference Textbooks' started by quanh.bv, Nov 23, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated.
    • Publisher ‏ : ‎ SAGE Publications Ltd; 1st edition (May 24, 2002)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 184 pages
    • ISBN-10 ‏ : ‎ 0761968741
    • ISBN-13 ‏ : ‎ 978-0761968740
    • Item Weight ‏ : ‎ 1.04 pounds
    • Dimensions ‏ : ‎ 7.01 x 0.5 x 10 inches

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    https://nitro.download/view/2409581A63457F4

     

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