An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated. Publisher : SAGE Publications Ltd; 1st edition (May 24, 2002) Language : English Hardcover : 184 pages ISBN-10 : 0761968741 ISBN-13 : 978-0761968740 Item Weight : 1.04 pounds Dimensions : 7.01 x 0.5 x 10 inches Link download https://nitro.download/view/2409581A63457F4https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
