Features highlights from the Tourism Marketing and Management Handbook, which have been selected to reflect the most widely convered subjects in key tourism marketing and management syllabi. The book provides a comprehensive reference source to these crucial issues in tourism marketing and management, in a practical and user-friendly format. Tourism students can benefit from the content and structure of the Handbook in many ways. For example, from the depth of coverage of various management decision areas; from the applied analysis and discussion which includes pertinent examples; from the lengthy chapter bibliographies for those requiring more in-depth knowledge; and from the international approach used in the preparation of the chapters. Publisher : Prentice Hall; Subsequent edition (April 1, 1994) Language : English Hardcover : 617 pages ISBN-10 : 0139233849 ISBN-13 : 978-0139233845 Dimensions : 9 x 1.5 x 11.25 inches Link download http://nitroflare.com/view/F30BCDD40DB3A3Dhttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=
