Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations. Publisher : Red Globe Press; 1995th edition (October 25, 2000) Language : English Paperback : 304 pages ISBN-10 : 033360976X ISBN-13 : 978-0333609767 Item Weight : 1.12 pounds Dimensions : 6.14 x 0.69 x 9.21 inches Link download https://nitro.download/view/1005059B7F505B1https://nitroflare.com/folder/949760/L00VuZ2xpc2g=