Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

Discussion in 'Reference Textbooks' started by quanh.bv, Nov 24, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition:New examples on the effective use of digital communication and online research tools;Updated guidance on researc.
    • Publisher ‏ : ‎ Routledge; 3rd edition (March 27, 2015)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 398 pages
    • ISBN-10 ‏ : ‎ 0415517699
    • ISBN-13 ‏ : ‎ 978-0415517690
    • Item Weight ‏ : ‎ 1.5 pounds
    • Dimensions ‏ : ‎ 7.38 x 0.9 x 9.25 inches
    Link download
    https://nitro.download/view/D18656C5104F12B
     

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