Product Development For Distant Target Groups: An Experimental Study For The Silver Market

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  1. tranhailongvan

    tranhailongvan Guest

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    Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
    • Title: Product Development For Distant Target Groups: An Experimental Study For The Silver Market
    • ISBN: 978-365818326
    • Publisher: Springer Gabler
    • Year: 2017
    • Language: English
    • Paperback: 253
    • Size: 12.21 MB
    • Format: PDF-TRUE
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    Last edited by a moderator: Aug 18, 2022
    tranhailongvan, Aug 18, 2022
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