Planning And Managing Public Relations Campaigns: A Strategic Approach 3rd Edition

Discussion in 'Reference Textbooks' started by luatvn179, Sep 17, 2021.

  1. luatvn179

    luatvn179 New Member

    Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients.
    Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them.
    • Publisher ‏ : ‎ Kogan Page; Third Edition (July 1, 2010)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 200 pages
    • ISBN-10 ‏ : ‎ 0749451084
    • ISBN-13 ‏ : ‎ 978-0749451080
    • Item Weight ‏ : ‎ 11.3 ounces
    • Dimensions ‏ : ‎ 6.1 x 0.4 x 9.1 inches
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    Last edited by a moderator: Sep 18, 2021

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