100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal. Publisher : Laurence King Publishing (August 19, 2014) Language : English Paperback : 208 pages ISBN-10 : 1780671687 ISBN-13 : 978-1780671680 Item Weight : 2.05 pounds Dimensions : 8.5 x 1 x 10.25 inches Link download https://nitro.download/view/A71C0345CDCF787https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
