This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... "https://nitroflare.com/folder/949760/L00VuZ2xpc2g= Title: More Advertising Worldwide ISBN: 978-3-642-53470-6 Publisher: Springer Year: 2002 Language: English Paperback: 356 Size: 28.48 MB Format: PDF-OCR Link download https://nitro.download/view/A620052DB3D386E
