Language In International Business: Developing A Field

Discussion in 'Reference Textbooks' started by, Jun 21, 2022.

  1. Guest

    Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced.
    • Title: Language In International Business: Developing A Field
    • ISBN: 978-3319427447
    • Publisher: Palgrave Macmillan
    • Year: 2016
    • Language: English
    • Paperback: 318
    • Size: 2.48 MB
    • Format: PDF-TRUE
    Link download

Share This Page