Creativity In Public Relations 2nd Edition

Discussion in 'Reference Textbooks' started by quanh.bv, Sep 24, 2021.

  1. quanh.bv

    quanh.bv Guest

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    What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
    Andy Green has run his own public relations and marketing consultancy in Wakefield for the last five years. He has some 18 years experience in the public relations profession spanning both in-house in the public sector, and in consultancy. he is a former chairman of the Institute of Public Relations' Yorkshire Group.
    • Publisher ‏ : ‎ Kogan Page Business Books; 2nd edition (June 1, 2001)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 208 pages
    • ISBN-10 ‏ : ‎ 0749435887
    • ISBN-13 ‏ : ‎ 978-0749435882
    • Item Weight ‏ : ‎ 11.5 ounces
    • Dimensions ‏ : ‎ 6.3 x 0.61 x 9.18 inches
    Link download
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