What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice. Andy Green has run his own public relations and marketing consultancy in Wakefield for the last five years. He has some 18 years experience in the public relations profession spanning both in-house in the public sector, and in consultancy. he is a former chairman of the Institute of Public Relations' Yorkshire Group. Publisher : Kogan Page Business Books; 2nd edition (June 1, 2001) Language : English Paperback : 208 pages ISBN-10 : 0749435887 ISBN-13 : 978-0749435882 Item Weight : 11.5 ounces Dimensions : 6.3 x 0.61 x 9.18 inches Link download https://nitro.download/view/E544D8D0715C8DFhttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=