Consumer Behavior 5th Edition

Discussion in 'Reference Textbooks' started by quanh.bv, Sep 19, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
    • Publisher ‏ : ‎ Cengage Learning; 5th edition (December 23, 2008)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 672 pages
    • ISBN-10 ‏ : ‎ 0547079923
    • ISBN-13 ‏ : ‎ 978-0547079929
    • Item Weight ‏ : ‎ 2.9 pounds
    • Dimensions ‏ : ‎ 8.25 x 1 x 10.5 inches
    Link download
    https://nitro.download/view/198AA43782740AC
     

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