Business Marketing Management B2B 10th Edition

Discussion in 'Reference Textbooks' started by hailongvan112113, Jun 2, 2022.

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    BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
    • Title: Business Marketing Management B2B 12th Edition
    • ISBN: 9781111785864
    • Publisher: Cengage Learning
    • Year: 2010
    • Language: English
    • Paperback: 669
    • Size: 4.27 MB
    • Format: PDF-TRUE
    Link download
    https://nitro.download/view/476A9E517864DA0
    https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
     
    Last edited by a moderator: Jun 2, 2022

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