Advertising Worldwide

Discussion in 'Reference Textbooks' started by quanh.bv, Sep 24, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
    • Publisher ‏ : ‎ Springer; Softcover reprint of the original 1st ed. 2001 edition (October 21, 2012)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 304 pages
    • ISBN-10 ‏ : ‎ 3642632068
    • ISBN-13 ‏ : ‎ 978-3642632068
    • Item Weight ‏ : ‎ 1.04 pounds
    • Dimensions ‏ : ‎ 6.1 x 0.7 x 9.25 inches
    Link download
    https://nitro.download/view/0E7BB596706B8BF
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     

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