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Advertising (Routledge Introductions To Media And Communications)

Discussion in 'Reference Textbooks' started by quanh.bv, Mar 23, 2022.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
    Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
    Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
    • Title: Advertising (Routledge Introductions to Media and Communications)
    • ISBN: 9780415251266
    • Publisher: Routledge; 1st edition (February 5, 2009)
    • Year: 2009
    • Language: English
    • Paperback: 337
    • Size: 3.67 MB
    • Format: PDF-TRUE
    Link download
    https://nitro.download/view/85340D3F15859E9
     
    Last edited: Mar 26, 2022

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